Assistant Trade Marketing Manager, GTR

Date: 13 Feb 2024

Location: Gurgaon, HR, IN

Company: Beam Suntory


With two centuries of family heritage, Beam Suntory is a world leader in premium spirits. As a truly global business, we bring together the best of our culturally diverse heritage. We value both agility and long-term thinking, we share a collective commitment to excellence and a dedication to craftsmanship, and across borders and roles, we collaborate to delight our consumers responsibly, and contribute to a more sustainable society for all of our stakeholders.

Our Vision is Growing for Good and our mission is to be the world’s most admired, fastest-growing premium spirits company. We’re a business that runs on responsibility, integrity, ambition and drive, and we celebrate exceptional performance. We welcome our people to dream big and tenaciously pursue ambitious goals – we call it our Yatte Minahare Spirit.

But perhaps most importantly – we value difference, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.

What makes this a great opportunity?

  • The opportunity to work on world-famous brands, and inspire shoppers at the point of purchase with innovative and creative ideas that drive luxury and premiumization
  • To contribute to the growth of our brands in the GTR channel
  • The opportunity to partner with major travel retail customers
  • The opportunity to progress career within major organization. 

Role Responsibilities

  • Implement and track the Shopper Marketing visibility and activation Plan to increase sales and brand/category presence.
  • Work closely with relevant internal stakeholders to align on planned timings and share back insights on performance
  • Establish strong connection and ways of working with external agencies to ensure smooth and timely roll-out of key launches both online and on-counter; as well as to identify marketing opportunities per door to maximize retailer activations.
  • Support new permanent visibility rollout by working with agency and Commercial to ensure timely launch and clear planograming.
  • Under the guidance of the team, update Marketing Calendar, support in preparation of retailer’s presentation to sell in shopper programs.
  • Provide support on execution of Media campaigns, KOL marketing and social campaigns to drive brand awareness for key campaigns.
  • Responsible for planning and tracking of GWP usage based on trade plan
  • To drive excellence in POS execution – ensuring visibility of brands in line with brand strategy and image
  • Feedback to Shopper Marketing Manager performance of key campaigns of set KPIs and ways to improve for next promotion. 
  • Understand all the effective touchpoints for maximizing visibility
  • Understand the location and airport dynamics with a close eye on competitors’ activities and consumer trends in the market.
  • Assist with any ad hoc trade marketing activities and support the team when needed
  • Contribute to the timely raising of purchase requisitions and tracking of brand investment budget
  • Maintenance of master data files, and any other administrative duties assigned from time to time.
  • Support the team on preparation of monthly internal meetings/presentations.
  • Support the team on the planning of trade shows
  • Support the team with any VIP/Senior Stakeholder visit in Airport


  • Possess a recognized university degree, preferably in Marketing / Business.
  • At least 5+ year of relevant working experience
  • Prior experience in alcohol, luxury, FMCG or Travel Retail industry will be an advantage.
  • Strong interpersonal skill to manage several projects and stakeholders simultaneously and independently
  • Positive, proactive and enthusiastic team player
  • Excellent organisational skills, able to prioritize in a very fast-paced environment and understand business context.

We believe in equal opportunities

We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We are committed to making decisions based on your experience, skills, personality and potential. All recruitment and hiring decisions are based on an applicant's skills and experience.  We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact us if you require assistance.

We offer a competitive salary, bonus package and benefits incl. an attractive parental leave and flexibility policy. In 2021, we have been recognized by the Human Rights Campaign Foundation as a Best Place to Work for LGBTQ Equality . Beam Suntory India has been certified as a Great Place to Work and has also received the DivHERsity Award. in 2021.

So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We are always keen to speak to people who connect with our mission and values.