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Marketing Manager Lifestyle Brands

Date: May 20, 2023

Location: Frankfurt am Main, HE, DE

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Marketing Manager Lifestyle Brands  



What makes this a great opportunity?

  • The spirits industry is an exciting, dynamic, and fast-paced business and Beam Suntory is the world's third largest premium spirits company.
  • Opportunity to gain skills and capabilities to lead a leading Portfolio of Lifestyle Spirit Brands, including Jim Beam
  • Opportunity to develop people to their best and form them as a team
  • Opportunity to co-develop Brand Strategies, be a key contact in developing or co-developing assets
  • Opportunity to drive digital first and Full Funnel Marketing approaches
  • Opportunity to develop integral activations/experience platforms
  • Opportunity to lead and partner with an exciting agency network in developing high-class communication and activations
  • Be a key partner for the Global Brand Houses 
  • Partner and learn from best practices around the world


Role Responsibilities

  • Lead and form the Lifestyle Marketing Team
  • Define and implement Brand Strategies for Portfolio
  • Drive Brand Equity Building for the key Brands (Jim Beam, Kilbeggan)
  • Develop Annual Marketing Plan & 3 yrs. Growth Plan
  • Develop adequate Activations & execute Experience Platform
  • P&L responsibility for Lifestyle Brands Portfolio, including full Brand Investment responsibility
  • Lead & develop a team of approx. 4 people
  • Lead a cross-functional Business Team
  • Partner with Trade Marketing and Sales to provide best in class implementation
  • Elevate the Marketing Thinking and Execution to “Digital First” & “Full Funnel” Marketing approach
  • Take care for the day-to-day basics (Budget, Business Reviews,)
  • Be a key sparring-partner for the Global Brand Houses


Qualifications & Experience

  • University degree in business, marketing, communications or equivalent

  • > 10 years of consumer marketing & trade marketing experience, preferably in international FMCG & beverage and/or spirits industry

  • ideally additional sales experiences, strong operational capabilities

  • Ability to manage cross-functional projects, additional experience in working in matrix organization preferred

  • Experience in project management (incl. usage of respective tools and methods)

  • Being conceptual and pragmatic when required

  • strong people leader, collaborative but clear leadership style to lead, build, drive and inspire people

  • Manager taking responsibility and ownership beyond the direct remit

  • Excellent Knowledge in MS Office

  • Fluent (spoken & written) in German and English

  • Ability to manage cross-functional projects, additional experience in working in matrix organization preferred

  • Demonstrated personal characteristics to be self-starter, flexible and highly motivate





At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.