Brand Manager Jim Beam RTD

What makes this a great opportunity?

• The spirits industry is an exciting, dynamic, and fast-paced business and Beam Suntory is the world's third largest premium Spirits company.
• Opportunity to use skills and capabilities to lead and steer a portfolio of FMCG brands.
• Opportunity to work on one of the global priorities and support the ambition to become the #1 RTD player
• Support leading Jim Beam – a truly iconic brand with ambitious growth plans.
• Opportunity to lead planning and implementing brand strategy in conjunction with cross-functional and international/global teams to ensure execution of strategies and tactics.
• Opportunity to lead and partner with an exciting agency network in developing high-class, award-winning executions of brand strategy.

Role Responsibilities

• Supporting the Jim Beam Team in development, implementation and tracking of annual brand plans – leading the RTD business section of the brand
• Development, implementation and tracking of consumer-oriented brand activations in a multi-channel environment
  (Retail | Gastronomy | E-commerce)
• Management and control of annual marketing budgets
• Definition and tracking of brand KPIs, including Nielsen Data performance tracking
• Competitor and trend watching
• Agency management and coordination for Media, Social/Digital, PR, BTL, non-premise
• Cross functional alignment with key departments including Sales, Trade Marketing, Finance and Supply Chain to achieve annual targets and objectives
• Lead preparation and implementation of new product launches
• Within field of RTD project management leading, co-ordinating and aligning with local RTD team as well as Global Commercialization Team and Global Brand House to reach common understanding and goals

Qualifications

• University degree in business, marketing, communications or equivalent
• 3 years of consumer marketing experience, preferably in international FMCG companies, beverages and/or spirits industry or categories with strong emotional Marketing relevance
• Fluent either in German or English, both would be a plus
• Digitally competent and high interest in marketing and category trends
• Ability to draw conclusions from data and extract meaningful insights to tell a story
• Demonstrated personal characteristics to be a self-starter, flexible, reliable and intrinsically motivated
• Proven team player with strong collaborative approach - to lead, build, drive and inspire
• Culturally sensitive, proven ability to build credibility and excel in a global environment with a matrix organisation
• Able to work well in a fast paced, cross-functional environment, and navigate ambiguity.
• Able to manage multiple projects simultaneously and complete projects in a timely manner