Senior Brand Manager Jim Beam

Date: Jun 14, 2024

Location: Frankfurt, HE, DE

Company: Suntory Global Spirits

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.



Senior Brand Manager Jim Beam  


The following position is open in HesseGermany.

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to ‘Inspire the Brilliance of Life’ in everything we do. Our ambition is to become the World’s Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. When you’re on our team, you can build a career of personal and professional growth across functions, business units and geographies. At Suntory Global Spirits, our employees work together to Unleash Their Spirit and realize their full potential each and every day.


  • The spirit’s industry is an exciting, dynamic, and fast-paced business and Suntory Global Spirits is the world's third largest premium Spirits company.
  • Opportunity to use skills and capabilities to lead and steer a portfolio of FMCG brands.
  • Opportunity to work on one of our core categories and to lead planning and implementing brand strategy in conjunction with cross-functional and international/global teams to ensure execution of strategies and tactics.
  • Opportunity to lead and partner with an exciting agency network in developing high-class, award-winning executions of brand strategy and execution.
  • Co-lead a truly iconic brand and shape its long-term development.

Role Responsibilities

  • Leading the new Masterbrand campaign “People Are Good For You” and driving the Jim Beam Core portfolio – one of the leading brands in the German Whiskey market.
  • Owning the Jim Beam Experience Platform and bringing it to life across all touchpoints (focus music festivals throughout summer)
  • Co-Lead Annual and Growth Planning Process
  • Development, implementation and tracking of consumer-oriented brand activations in an omni-channel environment (Retail| E-commerce)
  • Management and control of annual marketing budgets
  • Definition and tracking of brand KPIs, including Nielsen and GfK Data
  • Agency management and coordination for Creative, Media, Social/Digital, PR, BTL
  • Cross functional alignment with key departments including Sales, Trade Marketing, Finance and Supply Chain to achieve annual targets and objectives
  • Stakeholder management within a matrix structure


  • University degree in business, marketing, communications or equivalent
  • 5-7 years of consumer marketing experience, preferably in international FMCG companies, beverages and/or spirits industry or categories with strong emotional Marketing relevance
  • Fluent either in German or English, both would be a plus
  • Digitally competent and high interest in marketing and category trends
  • Ability to draw conclusions from data and extract meaningful insights to tell a story
  • Demonstrated personal characteristics to be a self-starter, flexible, reliable and intrinsically motivated
  • Proven team player with strong collaborative approach - to lead, build, drive and inspire
  • Culturally sensitive, proven ability to build credibility and excel in a global environment with a matrix organization
  • Able to work well in a fast paced, cross-functional environment, and navigate ambiguity.
  • Able to manage multiple projects simultaneously and complete projects in a timely manner

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

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