Regional Commercial Marketing Manager

Date: Aug 29, 2023

Location: Delhi, DL, IN

Company: Beam Suntory

With two centuries of family heritage, Beam Suntory is a world leader in premium spirits. As a truly global business, we bring together the best of our culturally diverse heritage. We value both agility and long-term thinking, we share a collective commitment to excellence and a dedication to craftsmanship, and across borders and roles, we collaborate to delight our consumers responsibly, and contribute to a more sustainable society for all of our stakeholders.


Our Vision is Growing for Good and our mission is to be the world’s most admired, fastest-growing premium spirits company. We’re a business that runs on responsibility, integrity, ambition and drive, and we celebrate exceptional performance. We welcome our people to dream big and tenaciously pursue ambitious goals – we call it our Yatte Minahare Spirit.


But perhaps most importantly – we value difference, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.


What Makes this a Great Opportunity?


Beam Suntory is a world leader in premium spirits with a mission of inspiring human connections. Learn more about how we Unleash Our Spirit and Grow for Good.


 Role Responsibilities


  • Work closely with Zonal Commercial and Central Commercial Marketing teams to firm up the annual plan for the Off and On Trade channel.
  • Work with the ZSM/ RSM on channel segmentation
  • Accountable for driving Execution Excellence for the channel inputs basis the shopper insights
  • Work closely with the Zones to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.
  • Help the zones in executing the planned inputs decided through JBPs
  • Helping the Zones on negotiations to close agreements on Visibility /Space and tracking identified KPI’s of these outlets
  • Responsible for tracking of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at Off and On Trade outlets.
  • Execute and evaluate specific promotions for building distribution efficiencies specific to the Zones / state requirements
  • Conduct business review meetings with Assistant Commercial Marketing Managers, collect data and analyse it and share it with other stakeholders for necessary actions. 
  • Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
  • Participate in periodic calls, and exchange inputs with Central Commercial Marketing team in line with market aspirations/competitor moves.
  • Identify the need for short term need-based training sessions for sales team on product knowledge and building distribution efficiencies to increase volume and market share.
  • Monitor distribution of POSM stock across region as per targets, timeliness and territory requirements.
  • Act as a pivot in the zone to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region. 


Qualifications & Experience




8+ years experience in the Channel with a minimum of 5 years of Managerial experience in Alcobev/ relevant industries


We believe in equal opportunities


We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We are committed to making decisions based on your experience, skills, personality and potential. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact us if you require assistance.

We offer a competitive salary, bonus package and benefits incl. an attractive parental leave and flexibility policy. In 2021, we have been recognized by the Human Rights Campaign Foundation as a Best Place to Work for LGBTQ Equality . Beam Suntory India has been certified as a Great Place to Work and has also received the DivHERsity Award. in 2021.


Quote : Victoria Russell, Chief Diversity & Inclusion Officer


So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We are always keen to speak to people who connect with our mission and values.