Marketing Director

What makes this a great opportunity?

Responsible for the development and implementation of compelling and focused brand strategies delivering exceptional in-market brand and portfolio performance while strengthening brand equity.  The Marketing Director is responsible for ensuring that the Brand DNA of global and local brands is nurtured and strengthened through brand experiences, communication platforms and innovations that place the rich understanding of culture and consumers at the heart of our work. Balancing this with strong commercial acumen, gained from a Gemba mindset, and an obsession for excellence in execution, the Marketing Director needs to work with external partners, International functions and Brand Houses to ensure that we delight consumers at every touch point through integrated marketing plans.

Role Responsibilities

• Build marketing capability within the Mexico organization and play an active role as a coach and mentor of the broader BSI global marketing community. 
• Inspire and align the global marketing organization behind an ambitious, clear and culturally relevant growth strategy for the portfolio.
• Leverage all the elements of capability build (knowledge and systems; people and skills; leadership and culture; process and structure; and measurement) to effectively develop and drive our “One Beam Suntory Way of Marketing” across the enterprise .
• Lead Mexico organization in full to the delivery not only of financial targets but agreed strategic objectives and long term brand equity targets
• Demonstrate strong financial acumen linking brand strategies and budget management/recommendations to both short and long-term P&L delivery
• Lead, from the market side, the development and sign-off of the Brand’s 3 Year Growth plans, working collaboratively with cross-functional colleagues and Regional/In-market brand and commercial teams.
• Working with the BH & international resources, Master Distiller/Blender, lead the development and sign-off of a focused innovation strategy and pipeline that strengths our DNA and delivers agreed brand/commercial objectives in market.

Qualifications

• 15+ years’ consumer marketing experience. Global FMCG, luxury brands or spirits experience preferred
• Business degree (MBA preferred). 
• English fluent (must)
• Ideally global or cross market brand experience.
• Demonstrable achievements in growing brands and managing complex brand portfolios within a matrixed organization requiring strong cross functional leadership.
• Strong commercial experience with P&L responsibility and demonstrated track record of engaging effectively with commercial partners to drive alignment and performance.
• Has managed and developed teams successfully and, ideally, has experience of leading diverse, global teams and talent.