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Manager, Commercial Marketing - North American Whiskey

Date: Jun 10, 2021

Location: Chicago, IL, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

 

Manager, Commercial Marketing - North American Whiskey  

 

 

What makes this a great opportunity?

  • Organizational Impact: Assist with building out a new function and high-impact team within the organization by partnering with the Director of Commercial Marketing and the NA Marketing leadership team
  • Financial Impact: Serve as the catalyst to drive scale in key programs / assets across the U.S. marketing organization by key brand category, making a substantial impact on BI efficiency and opening up new spending avenues for the organization
  • National Purview: Opportunity to gather critical insight across each of BSI’s regional teams and National Accounts, increasing long-term understanding of US consumer and business needs on key brand categories
  • Global Exposure: Ensure close connectivity with the Brand House Teams, the US Regional Brand Teams, as well as International Marketing Organizations, providing both exposure to multiple areas of the business as well as deep understanding of business challenges and opportunities (globally)
  • Leadership/People Management: Build and lead a small CM team, providing vision to key deliverables and timing; ensure we identify and recruit the right people in the right roles to be successful
  • Process Improvement: Opportunity to assist in the creation of the Marketing infrastructure for the organization to work efficiently and effectively, by establishing processes and working with Brand House and US Regional Marketing to develop tools that drive coordination and transparency, bridging from early creative to excellence of execution.
  • Strategy Development: Drive a variety of high-impact, high-profile strategic projects and processes to support the Marketing organization in delivering our growth aspirations; improve our Marketing Program development and deployment within the US organization and translating marketing strategies into tools that rally the commercial organization
  • Complex Problem-Solving:  Evolve and prioritize Marketing Program and Asset development while further influencing improvement and change in the BSI organization
  • Leadership Exposure:  Regular communication with, and presentation to, senior level Brand House and Regional Marketing leadership.
  • Stakeholder Management: Positioned to influence and interact closely with key business functions (Brand House, Regional Marketing, US Sales, National Accounts, eCommerce, Finance, Supply Chain, IT) providing clear visibility to how broader groups need to work together effectively on key brand categories

 

Based out of any of our U.S. core offices (Chicago, Southern California (L.A./Irvine), Dallas, NYC or Atlanta)

 

Role Responsibilities

  • Assist Director of Commercial Marketing to design, hire, develop and lead a team of exceptional marketing professionals who will own the following marketing functions:
    • Marketing Asset Development (physical and digital) for BSI’s portfolio of brands across all channels of trade in the US Market.  This is inclusive of the following:  POS, Value-Added packs, eCommerce Digital assets, Experiential/Sampling footprints & activation guides, event invites, Print-on-Demand templates, Consumer Offer templates (MIR/IRC/Loyalty/Sweeps, Local Media templates.
    • Develop portfolio programming solutions, priorities and strategies.
    • Own Merchandising standards for all brands.
    • Create programmatic sell sheets for key brands/programs for sell-in to key customers by our commercial sales teams.
    • Develop and own content for US Brand Toolkits, which aid in communicating our brand experience plans to our commercial sales teams, distributor partners and customers.
    • Ensure linkage of Marketing plans to Commercial Sales programs (Big Bets, Focus Calendar, KPI Program, National Incentive parameters).
    • Develop capabilities within the CoE and broader business to drive analytic rigor and focus across our functional teams
    • Develop and implement agency model (in partnership with Marketing Procurement) to support the needs of both the Brand Houses and Regional Marketing teams
  • In partnership with Director, develop strategic plan for team, including:
    • Team vision and way-of-working across the Commercial Marketing team and with the Brand Houses and GBU Marketing Teams.
    • Socialize and train BSI organization on this teams’ objectives and goals while clearing defining scope of work
    • Bring team vision to life and seek continuous feedback to ensure that vision is delivered with success

 

 

Qualifications & Experience

  • 5-7 years of experience in Marketing, preferably with Brand, Regional and Commercial Sales connectivity
  • Bachelor’s degree in Business Management or Marketing (Masters preferred); MBA preferred
  • Industry experience in CPG or AlcBev is strongly preferred
  • Proven track record of:
    • Ability to develop marketing programs and assets
    • Managing and developing a team of marketing professionals
    • Flexing analytical and strategic mindset to think about the marketing planning process and ways-of-working in both the near- and longer-term
    • Attention to detail with process and team development
    • Brand Investment management
    • Agency management

 

 

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.


Nearest Major Market: Chicago