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Brand Manager, OTR

Date: Nov 19, 2021

Location: Chicago, IL, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

 

Brand Manager, OTR  

 

The following position is open in IllinoisUnited States.


 

What makes this a great opportunity?

Brand Manager, On the Rocks Cocktails

North America

Chicago or New York

 

 

Beam Suntory inspires human connections, memorable stories and family legacies by Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest premium spirits company... where each employee is treated like family and trusted to be custodians of our world-class portfolio of brands steeped in legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.

What makes this a great opportunity?

  • The alc/bev industry is an exciting, dynamic, and fast-paced business.  Beam Suntory is a top player in the spirits business and focused on becoming a top player within the Ready to Drink category, capturing new consumers and occasions not currently being serviced by our full bottle strength spirit brands in our key markets
  • This individual will serve as an integral part of the North Americas RTD team to drive growth in an exciting category will have the opportunity to shape Beam Suntory’s long-term ambitions in the Ready to Drink Space in the US
  • Play key role in leadership, development and implementation of strategic marketing on Beam Suntory’s premium pre-mixed cocktail brand, ensuring we advance our long-term brand journey and deliver key assets and strategies needed to recruit new consumers and achieve brand ambitions.
  • Opportunity to work on an exciting, priority category & brand – to set and implement brand strategies in conjunction with cross-functionals (R&D, Finance, Consumer Insights, etc.), and to partner with sales / commercial teams to ensure execution of strategies and tactics
  • Serve as lead brand steward in developing plans to extend BSI presence in the Ready to Drink space in the US
  • This role reports to the Senior Marketing Director, RTD North America and will have 2 direct reports (Associate Brand Manager, OTR and Associate Social Media Manager, OTR)

 

Role Responsibilities

Key responsibilities:

Lead the creation of short and long-term strategic marketing objectives, strategies and asset development for the On the Rocks Masterbrand, enabling North America Regional Teams to deliver against volume, sales and profit growth objectives each year.

 

Brand Stewardship:

  • Lead Global Brand Strategy & Guardrails including 12yr Growth Planning, Brand Experience Blueprint, asset development and oversee innovation strategy & execution  
  • Provide national brand strategy guidance and ongoing program information to the Regional Brand Teams
  • Facilitate exchange of information (competitive, regional insights, inventory, etc) and stay abreast of brand needs with regular touchpoints with Regional Brand Teams to ensure national plans are created in adherence to brand led, market fed strategy
  • Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, etc

Project Management:

  • Lead Masterbrand planning and concept creation for Experiential including authoring of creative briefs, effectively managing timelines, establishing KPIs to measure success and ensuring all programs are in alignment with national brand strategies
  • Collaborate with cross-functionals and agency partners to identify and develop US media partnership opportunities, develop recommendations, and execute plans
  • Assist Brand House and PR team in PR campaign strategy and execution
  • Oversee end-to-end commercialization projects for Masterbrand product updates and innovation work in Planisware (commercialization) system

Business Analytics:

  • Analyze key business metrics (depletions, distribution, velocity, Nielsen, pricing, profit, etc).  Prepare analysis and make recommendations for action
  • Analyze and make recommendations on competitive activities including product, pricing, promotion (consumer and trade) and distribution
  • Budget management and understanding of forecasting process, including ROI evaluation
  • Drive strategic, annual brand planning process by leading the key elements of plan and working with our Regional Market Teams to build locally relevant marketing plans
  • Contribute to quarterly brand updates and business reviews

 

Qualifications & Experience

Qualifications & Experience

  • 6+ years of consumer marketing or brand/commercial strategy experience; RTD/beer experience preferred
  • BA required; MBA preferred
  • Excellent written and verbal communication skills
  • Ability to perform structured financial analysis, turning data into actionable insights and recommendations
  • Proven ability to lead and execute projects that align with overall strategy
  • Strong project management experience, including budget management
  • People Management experience
  • Ability to work in a complex environment with many stakeholders
  • Experience working collaboratively across functions
  • Experience working cross culturally and/or desire to learn about different cultures
  • Ability to collaborate with agencies and other stakeholders to bring ideas from briefing to planning to execution
  • Ability to work independently and in a fast-paced environment under pressure / time constraints
  • Knowledge of the spirits industry, particularly the three-tier system and distributor partnerships

Outcomes/Success Criteria

  • Grow our top line and profitability to help deliver financial goals for OTR brand
  • Apply competitive, category, consumer, shopper, and retailer insights to identify opportunities and validate and optimize concepts
  • Help advance expansive innovation strategy, identifying white spaces, unmet consumer needs, and sources of future growth
  • Support ongoing innovation tracking and performance monitoring

 

Competencies – Organizational, Role Specific & Leadership

Organizational Competencies

  • Entrepreneurial Approach
  • Creating Innovative Solutions
  • Beating the Competition….Together

Role Specific Competencies

  • Adaptability/Flexibility
  • Problem solving/Resolution
  • Influence/Negotiate
  • Self motivation
  • Organizational skills/Planning/Time Management
  • Tenacity
  • Collaboration

Leadership Competencies (if applicable)

  • Delivers impactful results with integrity
  • Thinks and acts like an owner
  • Inspires engagement, passion and performance
  • Builds a winning team

Benefits

Our compensation and benefits package includes:

  • Medical, dental, vision, prescription & life insurance (eligible on date of hire)
  • Flexible spending accounts (FSAs)
  • 401k & profit sharing
  • Tuition reimbursement

 

In an effort to ensure the health and safety of our workforce while doing our part to protect those around us, Beam Suntory is requiring proof of full COVID vaccination for US salaried employees in our offices and commercial field roles as a condition of employment, subject to medical/religious exemptions.

 

 

 

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.


Nearest Major Market: Chicago