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Brand Manager, NA- Knob Creek & Emerging Brands

Date: Sep 22, 2022

Location: Chicago, IL, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

 

Brand Manager, NA- Knob Creek & Emerging Brands  

 

The following position is open in IllinoisUnited States.


 

What makes this a great opportunity?

  • The spirits industry is an exciting, dynamic, and fast-paced business.  Beam Suntory is a top player in the spirits business and focused on driving both category and brand growth.
  • This role will manage critical small batch brands for the US: Knob Creek (including engagement with the single barrel teams), Booker’s, Baker’s, Little Book, Old Overholt, as well as new brands such as Hardin’s Creek and more
  • This is an opportunity for you to work on one of the fastest growing categories in spirits – to set and implement national brand strategy and marketing plans in conjunction with cross-functional teams (Sales, Commercial Marketing, Finance, Consumer Insights, etc.)

 

This role is based out of any of our U.S. core offices (New York City, LA, Louisville, Miami, Chicago, or Dallas).

 

Role Responsibilities

  • Lead all brand planning processes:
    • Development of three-year Strat Plan
    • Development of three-year Growth Plans
    • Development of one-year Annual Operating Plan
    • Media and digital planning in concert with NA Media team
  • Lead development of national brand programs, portfolio planning guides, and toolkits, partnering with Commercial Marketing and key creative agencies
  • Work with Cultural Connections team to drive impactful multicultural program extensions as applicable
  • Manage strategic brand initiatives:
    • Manage key 2023 liquid / packaging transitions
    • Cultivation of emerging brands, including customized launch programs and new growth strategies
  • Lead commercialization of innovation and related launch programming
  • Lead in-year business tracking, reporting, and optimization
    • Manage short-term supply and demand risks and opportunities as S&OE lead
    • Work with Analytics team to monitor and report on consumption, laddering results up to action plans to address risks and opportunities
    • Partnering closely with RBMs in each region to layer in local insights and drive local action
    • Develop robust, rolling in-year contingency plans
    • Work with NA Finance and RGM to track and support pricing execution
    • Lead Quarterly Business Reviews
    • Work with cross-functional teams on other in-year program optimization, e.g., Media, PR, Commercial Marketing
  • Serve as “first point of contact” for the Global Brand House Brand Managers as well as GBU resources aligned to Knob Creek and emerging brands
  • Manage brand budgets

 

Qualifications & Experience

  • 3-5 years consumer marketing experience
  • MBA preferred
  • Proven ability to execute flawlessly on brand/marketing projects that align with overall brand strategy
  • Self-starter with an ability to deal with ambiguity in a relatively new strategic role within the organization
  • Demonstrated experience in working across and up, within the organization, gaining credibility amongst peers, managers and other commercial leadership
  • Proven ability to analyze and diagnosis brand and market performance
  • Experience working in or with commercial sales or field marketing is a plus
  • Multicultural marketing experience is a plus
  • Experience with beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)
  • Flawless communication skills in writing, meetings, and presentations
  • Demonstrated personal characteristics to be brand evangelist to local teams

 

In an effort to ensure the health and safety of our workforce while doing our part to protect those around us, Beam Suntory is requiring proof of full COVID vaccination for US salaried employees in our offices and commercial field roles as a condition of employment, subject to medical/religious exemptions.
 

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

 

 

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.


Nearest Major Market: Chicago