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Brand Ambassador-House of Suntory

Date: Mar 5, 2023

Location: Chicago, IL, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Brand Ambassador-House of Suntory  


The following position is open in IllinoisUnited States.


What makes this a great opportunity?

Focused in the on premise, the House of Suntory Brand Ambassador designs and conducts educational & experiential engagements for trade and consumers alike. The HOS BA works with our Trade Engagement & Advocacy team as well as internal cross functional partners to showcase the House of Suntory as the preeminent leader in the Japanese Whisky category with a dynamic Next Generation portfolio. The Ambassador’s ultimate priority is to curate experiences that inspire trade and consumers with our award-winning-luxury portfolio founded with a “Yatte Minahare” spirit & strengthened by 100 years of family legacy.


Role Responsibilities

Responsibilities include but are not limited to the following:


  • Be the face of the House of Suntory portfolio - exhibit expertise and detailed knowledge of House of Suntory brands; be sought after by trade and media influencers for insight on Japanese culture and Suntory’s company and brand history, production techniques and Japanese spirit category trends
  • Planning and execution of trade education & events i.e. brand specific trainings, cocktail demonstrations and categorical education for full portfolio and LTOs
  • Curation of consumer events i.e. whiskey dinners, tastings, cocktail demonstrations etc.
  • Participation in Spirit Festivals / Cocktail Seminars i.e. TOTC, Whiskey Fest etc.
  • Execute launch events for LTOs and new releases in key markets
  • Planning and execution of internal training for Beam Suntory colleagues to ensure up-to-date education on brand history, LTO knowledge, brand messaging
  • Encourage use and execution of appropriate cocktail strategies for both trade and consumers
  • Work with Senior HOS Brand Ambassador to ensure most relevant training regarding distillery operations
  • Educate Distributor Partners through General Sales Meeting presentations
  • Participate in weekly, monthly, quarterly and annual Advocacy and On Premise meetings as scheduled
  • Continue categorical learning through internal resources (MySU) and external resources
  • Appropriately manage budgets allocated for travel, events and market support
  • Appropriately manage calendars


Qualifications & Experience


  • Role is Chicago Based with 25% travel 
  • Ability to work nights and weekends when/if necessary 
  • >5 years Hospitality Experience or >2 years of Advocacy Experience
  • Expert spirits knowledge with a keen interest in whiskey
  • Working vocabulary of classic drinks, contemporary cocktails & trends
  • Existing Network of Trade Contacts within regional focus markets
  • Natural storyteller & engaging presenter
  • Collaborative team member
  • Self-directed achiever
  • Creative mindset



At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Nearest Major Market: Chicago