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Brand Ambassador, El Tesoro

Date: Jan 31, 2019

Location: Dallas, TX, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.


Beam Suntory currently has the following position open in Dallas Texas, United States.


Brand Ambassador, El Tesoro  




  • Win the minds and hearts of customers and consumers with compelling storytelling about the craft and heritage of El Tesoro Tequila
  • Exhibit expertise and detailed knowledge of El Tesoro within the Beam Suntory tequila portfolio by becoming an extension of La Alteña distillery and the community of artisans who craft our tequila; be sought after by trade and press influencers for insight on El Tesoro brand history, production techniques and Tequila category trends
  • Deliver industry leading educational seminars – the candidate will build Beam Suntory’s credibility as a tequila producer
  • Be the face of the brand and develop a presence in select markets in our Central and East sales regions particularly TX, FL and NYC
  • Provide insights and feedback loop to the advocacy, brand/commercial marketing and sales teams
  • Integral role in the business and brand planning cycle with Beam Suntory marketing teams and external agency stakeholders
  • Support Beam Suntory sales teams via mentorship to help develop a deep level of expertise and an ‘unfair share’ of hearts and minds for El Tesoro and the Tequila category
  • Initiates creative programing concepts that ‘cut through the clutter’ in unique and localized way  


This is a great opportunity because...


  • Build our advocacy practice at Beam Suntory and our excellence in on-premise
  • Opportunity to increase trade and consumer awareness of El Tesoro
  • Working with El Tesoro in the USA’s most influential markets and specifically the dynamic on-premise channel
  • Collaboration with Beam Suntory teams in market
  • Being part of our expanded efforts against a growing category and help lead demand creation for El Tesoro
  • Extend the newly established advocacy team for El Tesoro and build a footprint in the Central and East regions


Desired Qualifications


  • Professional individual with at least 5 years’ experience in related field with a strong hospitality and/or sales background, 3+ years of experience within the alcohol industry preferred (strong knowledge of three tier system)
  • Excellent spirits knowledge and a good knowledge of the wine and spirits market
  • Genuine passion for Tequila and knowledge of agave spirits
  • Bilingual (Spanish) preferred
  • College degree preferred
  • Strategic thinking capabilities: able to provide input on key brand touchpoints as part of the consumer, trade and press events
  • Thinks outside the box and is creatively-minded
  • Strong sense of urgency and entrepreneurial spirit
  • Enthusiasm and a good team player
  • Excellent communication skills, both verbal and written
  • Home base location TX – Houston or Dallas
  • Good organizational skills; Time and budget management
  • Travel - 50% (Mexico and other focus markets outside of home market)




Beam Suntory is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status.  We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth