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Associate Marketing Manager - Control States

Date: Jun 10, 2021

Location: Charlotte, NC, US

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Associate Marketing Manager - Control States  



What makes this a great opportunity?

The Associate Marketing Manager position can be located in North Carolina or Virginia. Highlights include:


  • Opportunity to work with cross-functional partners in the organization
  • Close collaboration with sales, regional brand marketing and agency partners
  • Utilize creativity and practical application of initiatives
  • Gain intimate knowledge of both marketing and sales functions
  • Learn multiple routes to market across geographies



Role Responsibilities

Role Mission: The Associate Marketing Manager is responsivbe for supporting their assigned geography in the planning, execution, tracking and evaluation of all marketing programming that drives the Beam Suntory priorities. Responsibilities to include: 


National Programming:

  • Work closely with Regional Marketing to ensure national programs are purchased to an appropriate level and executed as designed
  • Support local execution of national sampling and national event programming with asset management, as needed
  • Coordinate and manage all POS buys and inventory at the local level to ensure timely execution of materials in-market


Regional/Local Programming:

  • Assist Marketing Managers with programming calendar management and program tracking
  • Work closely with Regional Marketing, Industry Affairs, Intellectual Property and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property
  • Manage procurement of promotional materials to support regional and local programs, utilizing centralized procurement options
  • Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs
  • Manage local VAP creation; assist with sponsorship needs/relationship; assist in augmentation of local experiential; lead local sell sheet/playbook needs
  • Lead management of local sampling agency including weekly check-ins ensuring regional reporting and tracking
  • Lead setup and management of MIRs and Sweeps promotions with printers and fulfilment partners
  • Lead asset management with third partner storage partners


BI Management:

  • Assist the Marketing Managers with planning, allocation and spend of yearly brand investment (BI) budgets
  • Manage monthly phasing and timely invoice submission, in partnership with BI Analyst
  • Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)
  • Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)


Qualifications & Experience

Minimum requirements

  • Bachelor’s Degree; marketing major/minor preferred
  • 3+ years of experience in brand or field/trade marketing
  • Strong financial acumen, knowledge of Salesforce.com and SAP a plus
  • Advanced skills in Microsoft Office; specifically, Excel & PPT
  • Strong and effective communication skills
  • Ability to conceptualize and think creatively, as well as work independently
  • Ability to build strong relationships internally and externally
  • Travel – up to 25%


Desired qualifications

  • Previous industry experience a plus
  • Strong on- and off-premise brand building experience
  • Experience managing premium brands and knowledge across spirits categories
  • Passion for the brands and categories
  • Time Management and analytical capabilities





At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Nearest Major Market: Charlotte