Brand Manager - Courvoisier

Date: Sep 4, 2023

Location: Cape Town, EC, ZA

Company: Beam Suntory

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.



Brand Manager - Courvoisier  


The following position is open in GautengSouth Africa.


What makes this a great opportunity?

As an integral part of the Marketing and Commercial team, the Brand Manager plays a vital role in ensuring our brands and strategies are successfully deployed and executed in the SA market. 

To manage and build a strong profitable and identifiable brand that are powerful with distinctive propositions to customers and consumers.  Development of strategic marketing plans (which are consumer centric) and the delivery of activity which enable the execution of these.


Think in the future and anticipate trends and opportunities by using the key marketing pillars of: Research; Insights Generation, Promotional Planning and Execution Excellence


Role Responsibilities

Reporting to the Head of Marketing for Beam Suntory South Africa this individual will be responsible for but not limited to:

  • Development of a strong Brand Plans that use insights and a better understanding of market dynamics to formulate local Marketing plans supported by the Global Brand Strategy.
    • Market Review and insight generation & application
    • Brand market positioning
    • Setting consumer & activity goals (consideration & conversion) and customer goals.
    • Working with principles to develop activity plans based on a clear understanding of the estimated impact of both new & existing activities.
    • Develop the annual digital marketing strategy
    • Clearly identify local market challenges and issues  
  • Agency Management and coordination: Media, PR, Creative, Social/Digital and Activation/BTL agencies.
  • Translating the brand strategy into activity planning.
  • Development and management of brand budgets for each activity/sales driver.
  • Brief and plan Communication Strategies for the year.
  • Provide agencies with the necessary frame of reference to enable them to advance the brand in a manner that adds value to the brand positioning.
  • Manage the marketing budget, supplier cost, invoicing, and general brand admin.
  • Measurement & evaluation the A&P effectiveness to maximise activity and consumer engagement.
  • Effective use and management of Consumer insight research and other research tools to strengthen Brand performance and develop brand plans that are effective.
  • Monthly submission of brand scorecards/reports (rationale & commentary of brand volume, brand performance) & A&P variance commentary.  Development of brand updates for Exec on request.
  • Long term brand strategy, architecture, and positioning development in alignment with portfolio strategy through insight generation.  
  • Ensure all activities developed within the legislated marketing guides and meets the AWARE principles.
  • Manage Brand CI and creative standards on key brand touchpoints such as website, social media, paid media, ATL and marketing collateral.   
  • Work closely with the Brand Ambassador to develop an annual activity plan that fully supports the overall brand strategy.
  • Work cross-functionally with the Trade Marketing Manager to ensure that channel activations and POS are deployed and delivered at expected standards and on time.
  • Establish a close working relationship the commercial teams and jointly develop Brand and Commercial Plans for the most efficient and effective use of the brand investment in order to achieve targets.
  • Build strong relationship with the global brand teams and agencies alike.
  • Build and source 3P supplier that will steps change the way we go to market and build a sense of partnership with these.


Qualifications & Experience

  • Strategic Penetration (Uses analytical skills to generate consumer driven strategies that deliver focused, growth driving business outcomes)
  • Consumer Insight (Identifies key consumer issues and ensures penetrative consumer understanding and insights are applied to drive brand growth)
  • Motivating & inspiring agencies & cross functional teams (Understands what drives & motivates internal & 3rd party teams & constantly strives to build great productive relationships by breaking down barriers to performance)
  • Marketing Judgement (Understands the true consumer impact of our brand building ‘output’ by using clearly defined logical criteria balanced with practical instinct to judge the work)
  • Commerciality (Uses performance measurement & sound financial management – balancing short & long term – to build the brands. Balances commercial, customer & consumer motivations to deliver outstanding results)
  • Excellence in execution (Delivers high quality results seen through to world class completion. Maintains high standards by driving quality, speed & cost management appropriately.)
  • Project Management (Develops fully integrated project plans and aimed at delivering required outputs within time and budget constraints.)



  • Appropriate tertiary qualification (Marketing Degree)
  • Post Graduate Degree would be advantageous
  • +5 yrs Brand Marketing experience in FMCG industry
  • Understanding the South African Market and intimate knowledge of Main Market will be advantageous
  • Research & Data interpretation, tools, and usage
  • Strong consumer insight and understanding
  • Understanding of Influencer Marketing
  • Strong Digital Marketing skills
  • Influencing skills, with a level of comfort in working across levels and functions within the organization.




At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.