Trade Marketing Manager, SEA

Date: May 24, 2024

Location: Bangkok, 83, TH

Company: Suntory Global Spirits

What makes this a great opportunity?

The role of Manager, Trade Marketing, Thailand is critical in leading Customer growth, Category & Channel Marketing across the complexity of different Channels and Segments in Thailand. across the complexity of RTMs. 

The role is responsible for driving effective execution of brand experiences in line with consumer demand occasions, shopper insights, data analytics & channel objectives to drive customer, category and BSI brand growth.

Role Responsibilities

Market Research & Data Analysis


  • Gather and analyze market data to support regular reviews of key performance indicators (KPIs) including outlet segmentation, distribution, depletion, and point-of-sale data.
  • Conduct regular field visits and monitor competitor activities.
  • Leverage shopper insights to forecast risks and opportunities, and develop solutions when required.

Promotion Management

  • Develop and execute strategic trade promotions across on- and off-trade channel such as cycle promotions, sampling initiatives, and merchandiser management.
  • Track and measure campaign performance, analyze results, and identify opportunities to optimize ROI.
  • Collaborate with commercial leads to develop Top National Customer-wise plans & Joint Business Plans (JBP) for off-trade, relevant on-trade.

Lead Excellent Executions 

  • Define excellent outlet execution & merchandising standards for different channels.
  • Identify and manage the lighthouse outlets based on defined standards and implement required support. 
  • Develop impactful POS materials that drive increased product off-takes and brand awareness.

Other Responsibilities

  • Manage the Trade Marketing BI budget efficiently to allocate resources effectively.
  • Oversee monthly monitoring and tracking of KPIs for Sales Incentive Plan. 



  •  National Sales Revenue and OI target achievement
  • Distribution / Coverage by brands
  • On time & in Full execution of Brand inputs into channel 
  • Top Customers growth / Customer satisfaction index 


  • Quality of execution of activations in the channel
  • Strong network and relationship with internal stakeholders, key channel partners
  • Customer feedback



  • University degree
  • Minimum 6-8 years experiences in multinational FMCG Trade Marketing or Sales


  • Strong communicator with the ability to influence in all levels internally, externally and cross-functional
  • Action-based and output-oriented approach towards ambitious targets
  • Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills
  • Role models the Suntory Leadership Spirit behaviours – Yatte Minahare, Gemba focused, better together, future orientated, Commitment to growth

Job Segment: Channel Marketing, Marketing Manager, Market Research, Network, Sales Consultant, Marketing, Technology, Sales