Brand Manager

What makes this a great opportunity?

Role Responsibilities

A. Strategic

• Assist the Senior Marketing manager to creating marketing/ promotional plans that are aimed towards recruitment & premiumisation of brands in the market place
• Continuously monitor the market and competitive landscape to evaluate the existing and upcoming opportunities/ challenges, help the marketing team to devise counter measures to competitor moves, alter strategy to help company brands gain and strengthen market position.
• Work in close coordination with global teams to define and roll out ‘Above The Line’ (ATL) & BTL promotion strategy for all brands of the company.
• Support markets with deployment of assets, identifying agencies and maintaining pricing in market per global brand guidelines.
• Maintain & grow online/social presence & SOV per brand requirement.
• Act as an interface between sales & legal advisor on all matters related with A&P.

B. Operational

• Work with Senior Marketing Manager –in formulating the annual marketing & promotional budget & execution of annual marketing and promotional plan for the brand portfolio.
• Planning, management and successful execution of company flagship annual marketing programs.
• Identify ways to maximise PR/ branding opportunities related with assets for promotion of other brands.
• Establish an effective working relationship with sales team to ensure company’s brands gain adequate market traction through sales enablement & marketing demand generation programs.
• Undertake periodic field visits to get abreast of market activities/ trends, monitor implementation of marketing and promotional campaign, take first hand feedback from customers and create right market connect.
• Coordinate with legal team to resolve issues related with copyright infringement, compliance with regulations related with advertisement and promotions and other related aspects. 
• Conceptualise, coordinate and manage promotional activities, activations, product launch etc., working with developers, advertisers, PR agencies and sales team.

C. Reporting/ Monitoring

• Ensure all A&P programs are rolled-out in line with the legal guidelines and applicable local regulations.
• Create & manage and ensure timely circulation of market intelligence for brands of the company as per the define frequency.
• Provide market research/ data analytical support to sale team members

Qualifications

• 6-8 years consumer marketing experience 
• Degree in Business Admin, Marketing, or its equivalent 
• Proven ability to execute brand/marketing projects that align with overall Brand strategy.
• Self-starter with an ability to deal with ambiguity. 
• Experience repositioning brands locally
• Demonstrated experience in working across and up an organization, gaining credibility amongst peers, managers and cross function.
• Experience working in or with commercial sales or field marketing a desired.
• Multicultural marketing experience a plus
• Experience with beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)
• Sound written & verbal communication skills